This brand development along with a website proposal had to communicate the personality of dough bro’s & their love for authentic woodfired pizza creations. This sparked the clever typography concept in the shape of a woodfired oven for the logo. The brand colour was inspired by Terracotta tiles. Terracotta is Italian for 'baked earth' and these tiles are made by baking natural clay, in a woodfired oven. What a coincidence... :-)